Penzey’s Spices
brand identity / packaging / web design
Case Study
As the largest independent spice retailer in the nation, Penzey's Spices has a rich history spanning over 50 years. Renowned for their commitment to providing the highest quality and most diverse range of spices, Penzey's stands out for their ethical sourcing and fair trade practices. With a passion for seasoning and a focus on sustainability, Penzey's Spices has redefined the art of flavor, inspiring culinary creativity with their exceptional spice collections.
The Penzey's rebrand aims to showcase the superior quality of their products and create a consistent brand identity. The new logo marks were designed to embody the brand's commitment to excellence, with a modern and clean execution that exudes confidence. The typography chosen strikes a harmonious balance between traditional and contemporary elements, reflecting Penzey's warm and inviting personality. The color palette, vibrant and rich, serves as a window into the flavors that Penzey's spices bring to life, evoking a sense of culinary excitement.
It was important for the rebrand to pay homage to Penzey's heritage while expressing the company's personality in a more elevated way. The new branding embodies the transformative power of spices, which can transport you to new culinary horizons. It conveys the brand's passion for seasoning and the ability of a single flavor or spice to awaken the senses and elevate your culinary creations. The rebrand of Penzey's Spices is a testament to their unwavering commitment to superior quality, flavor, and their customers' culinary adventures.Penzey's spices are a window into a world of rich and diverse flavors, igniting your creativity in the kitchen and inspiring you to explore new culinary horizons.
