Melinda Kaye Photography
brand identity / web design / assistant photographer
Client Work
Melinda Kaye Photography is not just about capturing beautiful moments, but also about creating a relaxed and enjoyable experience for her clients. Based in Milwaukee, Melinda is a wedding and lifestyle photographer who approaches her craft with passion, creativity, and a sense of fun. Her warm and friendly demeanor instantly puts clients at ease, creating a comfortable and enjoyable atmosphere during photoshoots. Melinda’s ability to make every session a delightful and memorable experience is reflected in her images, which exude genuine emotions, laughter, and candid moments. With Melinda Kaye Photography, you can expect not only stunning visuals but also a fun and enjoyable journey of creating cherished memories that will last a lifetime.
The elegant and approachable concept behind Melinda Kaye Photography's branding was carefully crafted to instill and project confidence. The goal was to create a visual identity that would resonate with a more elevated target clientele, while still maintaining a sense of modernity and freshness. The word mark was thoughtfully designed to exude grace and sophistication, serving as a visual representation of Melinda Kaye's refined style and artistic vision. The delicate and hand-drawn logo mark adds a personal touch, reflecting the attention to detail and craftsmanship that Melinda Kaye brings to her photography. The soothing palette and earthy tones of the branding were carefully selected to create a sense of warmth, comfort, and groundedness, which align with the emotional connections that Melinda Kaye captures in her work. By infusing the visual identity with warmth, approachability, and a welcoming demeanor, Melinda Kaye Photography's branding package is tailored to resonate with her elevated target market, showcasing the energy, emotion, and exceptional quality of her work in a way that is both inviting and worthy of admiration.
